GEN Z’S HAPPINESS-FIRST FINANCIAL STRATEGY

Gen Z’s Happiness-First Financial Strategy

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: earn continuously, conserve strongly, buy a home, and plan for retired life. However Gen Z is approaching money with a fresh point of view. Instead of focusing entirely on lasting accumulation, this generation is prioritizing equilibrium,

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